Safari Group is a well-known retail and business conglomerate with a strong presence in Qatar and the United Arab Emirates. Established in 1995, the company began its journey through trading activities involving watches, perfumes, and food products. Over the years, the business expanded into different sectors and developed a reputation for providing a wide range of products and shopping services under one name. Its growth reflects a focus on customer needs, competitive pricing, and the development of large retail outlets.

The company was founded by Aboobacker Madappat, whose business vision helped establish the foundation for its expansion. Managing Director Zainul Abideen is among the prominent figures associated with the group’s leadership. With its headquarters in Doha, Qatar, Safari Group has gradually developed its operations across multiple locations, serving customers from different communities and backgrounds. The company’s retail activities have contributed to its recognition in the Gulf region, particularly among shoppers looking for affordable products and convenient shopping facilities.

Retail remains one of the main areas of operation for Safari Group. Its business activities include hypermarkets, shopping malls, consumer electronics, groceries, fashion, household essentials, and lifestyle products. These outlets provide customers with access to various categories of merchandise in a single shopping destination. Fresh food, packaged goods, personal care items, clothing, and electronic appliances are among the product categories associated with its retail operations. By offering different products under one roof, the company aims to make everyday shopping easier for families and individual customers.

In Qatar, Safari Group operates across several locations, including Salwa Road in Doha, Abu Hamour, Al Khor, Barwa Village, and Birkat Al Awamar. Its retail presence also extends to Ezdan Mall, providing access to a broader shopping environment. These locations help the company reach customers across different residential and commercial areas. The availability of groceries, household products, and other essential goods supports its position in the competitive retail market.

The United Arab Emirates represents another important market for the group. Safari Mall in Muweilah, Sharjah, is one of its recognised retail destinations. The mall features a large hypermarket along with a Gold Souq and other shopping facilities. Its combination of retail outlets and specialised shopping sections attracts customers seeking different products and services within the same complex.

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Beyond supermarkets and malls, Safari Group has business interests in several additional sectors. These include Safari Opticals, Safari Mobile Shop, Safari Trading Establishment, Hi-Power Transport and Rent A Car, and Europe Travels. Such ventures demonstrate the group’s involvement in optical products, mobile devices, trading, transportation, vehicle rentals, and travel-related services. Diversification allows the organisation to serve different customer requirements while maintaining a presence in multiple commercial activities.

Promotional campaigns are another notable feature of Safari Group’s retail strategy. The company is associated with seasonal discounts, special offers, prize promotions, and value-focused pricing. These initiatives help attract shoppers and encourage repeat visits. Competitive prices on essential products are particularly important in markets where customers carefully compare costs before making purchasing decisions.

Overall, Safari Group has developed from a trading business into a diversified commercial organisation operating in Qatar and the UAE. Its retail network, variety of merchandise, additional business ventures, and emphasis on affordability have helped establish its presence in the regional marketplace.

1. Safari Hypermarket

Position: Grocery Supervisor

• Requirements: 3–5 years of experience in a retail hypermarket.
• Company Highlights: Safe & supportive environment, career growth opportunities, and attractive benefits.

2. Safari Furniture (Home & Office)

Open Positions:

1. Sales Executive
2. Furniture Floor Supervisor
3. Visual Merchandiser – Furniture and Home Furnishings & Accessories
4. Marketing Coordinator – Furniture Showroom
5. Professional Photographer & Editor
6. Customer Service
7. Creative Content Producer / Video Creator

How to Apply

Send your updated CV to careers@safarihm.com before 31/10/2026. Be sure to mention the specific job title in the subject line of your email.

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