Rumailah Farm was established in 2017 with a simple objective: to provide the eastern Emirates with a dependable local source of fresh, high-quality milk. Built around the idea of natural production and genuine farm freshness, the farm has developed an identity based on authenticity, quality, and careful handling of dairy products.

The story extends from the farm itself to the customer’s cup. Rumailah Café operates under Asas Investment and Development Co., a group focused on developing innovative businesses with strong connections to the communities they serve. Excellence, product quality, and customer satisfaction form important principles across the group’s portfolio, with Rumailah representing one of its growing ventures.

A farm-to-cup approach sits at the center of Rumailah’s operations. The process begins at the farm, where cattle are raised in a carefully managed environment. Fresh milk is collected directly from the farm and handled through each stage of production with close attention to quality and freshness. Maintaining control over the journey from milking and processing to the final product provides greater transparency and allows the brand to preserve the natural character of its dairy offering.

Rumailah Café extends this philosophy into a wider food and beverage experience. Fresh milk becomes the foundation for a selection of beverages and desserts prepared for customers. Rather than relying solely on a conventional café model, the concept connects the finished product directly to its agricultural source, giving customers a clearer understanding of where the ingredients originate.

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The connection between farming and food preparation is an important part of the brand experience. Customers can enjoy beverages and desserts made with milk that originates from the company’s own farm, creating a closer relationship between production and consumption. This approach also highlights the value of locally produced ingredients and the role they can play in creating distinctive food and beverage experiences.

Quality control remains important throughout the process. From the conditions in which the cattle are raised to milk collection, processing, and preparation, each stage contributes to the final product. Attention to these details helps maintain consistency while preserving the freshness associated with locally sourced dairy.

Rumailah Farm’s development reflects a growing interest in authentic, locally produced food and beverages in the UAE. By combining agricultural production with a café concept, the business creates a distinctive connection between the farm and the consumer. The model provides an opportunity to experience dairy products closer to their source while enjoying them in a contemporary café setting.

The combination of farming, dairy production, and hospitality gives Rumailah a distinctive position within the eastern Emirates. Its focus on freshness, transparency, responsible farming, and customer experience supports a brand identity rooted in genuine local production.

From the pastures where the cattle are raised to the preparation of drinks and desserts at Rumailah Café, the complete journey is designed around freshness and care. This farm-to-cup philosophy remains central to the brand, offering customers products that combine local origins, careful preparation, and an authentic connection to the farm.

Interview

Open Positions

Assistant Store Manager
Cashier
Barista
Beverage Maker
Waiter / Runner

Overview

Company: Rumailah
Location: Dubai
Interview Date: 08 October 2026 (In-person interview for shortlisted candidates)
Application Email: careersrumailah@gmail.com

Application Process

Interested candidates should submit their CVs to careersrumailah@gmail.com
Shortlisted applicants will be contacted directly for an in-person interview scheduled for 08 October 2026.

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